User Experience Professionals Association of DC

The Washington DC Chapter of the
User Experience Professionals Association  

User Focus 2011 conference (with an image of a usability practitioner organizing post it notes from user research sessions). Photo courtesy of Amy Rubino.
UXPA DC’s Annual User Experience Conference

A one-day exchange of ideas that demonstrate the value of user experience.

  • LEARN about important trends, cutting edge methods, and case studies in the many areas of user experience.
  • NETWORK with folks who do what you do, and meet potential employers and employees.
  • LEAVE motivated to create user experiences that drive results with a toolkit of techniques and best practices.

Friday, October 19, 2012 • Chevy Chase, MD

Keynote Speaker

Giles Colborne

Giles Colborne
Emotional Interaction Design

Author of Simple and Usable Web, Mobile, and Interaction Design

If you’ve ever seen someone shout at their laptop or throw down their phone in anger, then you’ll know that our response to the machines around us can be highly emotional. In human discourse, emotions play an important role in planning, decision making, and memory. Yet in much of UX design, we simply try to eradicate ‘negative’ emotions and then put a veneer of prettiness over an interface. In doing so, we’re ignoring some powerful tools for communication and connection. Designing for emotion needs to be about more than adding cheeky headlines or choosing nice colors. This presentation will give you the tools to go deeper.

See the full conference schedule

Questions about the conference?


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Early Bird Registration
Register by September 19, 2012

$125 UXPA DC Metro Members

$150 Non Members

Regular Registration

$165 UXPA DC Metro Members

$190 Non Members


$85 Student Member Rate

How to Register

Where & When

National 4H Conference Center
7100 Connecticut Avenue
Chevy Chase, MD 20815
October 19, 2012

sponsor user focus

Become a Title Sponsor, Platinum Sponsor, Gold Sponsor or sponsor breakfast, coffee, and other fun elements of our conference. Your company will be featured on mailings, programs, and on signage at the conference! Sponsor today!

Gold SponsorSRA International

Silver Sponsors
Rock Creek Strategic MarketingRedish & AssociatesFors MarshDesign for Context
EightShapes  CX Insights Eyetellect AquilentBrilliant Experience  Tobii Celerity LC Technologies Media BarnSapient ConfsCustomInkBloomberg
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