User Experience Professionals Association of DC

The Washington DC Chapter of the
User Experience Professionals Association  


UXPA DC Conference Redux

  • Friday, October 25, 2013
  • 9:00 AM - 6:00 PM
  • Bureau of Labor Statistics, 2 Massachusetts Ave NE Washington, DC


  • Please contact John Whalen ( for more information.

Registration is closed

UXPA DC Conference Redux

This year’s UXPA International Conference in DC had a dazzling array of speakers on just about everything: agile, mobile, prototyping, persuasive design, UX job hunting, and lots more.

So in case you weren’t able to make it (or if you just missed a presentation you really wanted to check out) we’re offering a selection of some of our local UX'ers who gave fantastic talks. It's our UXPA DC Conference Redux, October 25 at the Bureau of Labor Statistics (by Union Station).


Bureau of Labor Statistics 
2 Massachusetts Ave NE 
Washington, DC 20212 


8:30 - 9 a.m.  Breakfast and registration 
9 - 10 a.m.  Coffee Hour with Ginny Redish 
10 - 10:45 a.m.  Jill MacNeice
 - Design for Findability: metadata, metrics and collaboration on
10:45 - 11:30 a.m.  Ahava Leibtag - Content as a Conversation: Collaborating with Content Strategists
11:30 -12:15 p.m.  Kristen Davis
& Dick Horst - The NoteTaker’s Perspective During Usability Testing: Recognizing What’s Important, What’s Not
12:15 - 1:15 p.m.  Lunch 
1:15 - 2 p.m.  Dan Brown
 - Designing Together: Cultivating Collaboration in Creative Environments  
2 - 2:45 p.m.  Katherine Campbell
 - Afternoon at the Museum: UX in Nontraditional Settings
2:45 - 3 p.m.  Snack Break
3 - 4 p.m.  Ignite
 - This is why my UX research method rocks! 
4 - 4:30 p.m.  Dave Rinaldo
 - UX Yourself: A Business Guy's Perspective 
4:30 - 6 p.m.  Post-Event Happy Hour at Bar 201 (
201 Massachusetts Ave NE  Washington, DC)

Summary of Presentations:

1. Coffee with Ginny Redish (9 - 10 a.m.)

Dr. Janice “Ginny” Redish is a world-renowned specialist in UX research and design, plain language, and writing for the Web. Ginny has authored or co-authored some of the most seminal UX books in the field: A Practical Guide to Usability Testing, User and Task Analysis for Interface Design, and most recently: Letting Go of the Words. For this Q+A, bring your questions, bring your stories, meet one of the living reasons you have an industry to call your own. 

2. Jill MacNeice -  Design for Findability: metadata, metrics and collaboration on (10 - 10:45 a.m. )

The Library of Congress has 2.2 million digitized searchable items online, including 89,000 web pages, and catalog records, books, musical scores, films, newspapers and 1 million plus images. How does anyone ever find anything?In Design for Findability, I’ll talk about what the Library of Congress is doing on the interface, in the back end, and at the institutional level, to make content and objects on more findable. And I invite you to share your own efforts to enhance findability on your sites. The goal is to create a framework for findability that be used for many different types of sites.

Jill MacNeice is a user experience professional and information architect at the Library of Congress.

3.   Ahava Leibtag - Content as a Conversation: Collaborating with Content Strategists (10:45 - 11:30 a.m.)

Content strategists can bring a tremendous amount of insight and clarity to web projects. In this session, Ahava Leibtag will share insights from small and large content strategy projects and talk about different ways you can apply content strategy directly to your projects. You will learn the nuts and bolts of content strategy, from planning and publishing content, to strategies for SEO and mobile, to involving stakeholders so you don’t get derailed every time you make a decision.

Ahava is the president and owner of Aha Media Group, LLC,a content strategy and content marketing consultancy founded in October 2005. 

4.  Kristen Davis & Dick Horst The NoteTaker’s Perspective During Usability Testing: Recognizing What’s Important, What’s Not (11:30 a.m - 12:15 p.m. )

 This presentation will explore observational notetaking during usability testing, offering guidance and tips for improvement, and collaboratively attempting to formulate best practices. We will conduct interactive exercises where the attendees view usability test session video clips from the perspective of a notetaker.

After each clip, we will discuss what was important and what wasn’t important to note regarding the participant’s behavior and comments. Attendees will have the opportunity to share their own opinions and notetaking experiences. We will illustrate the skills and planning necessary for effective notetaking during testing, and discuss the pros and cons of various notetaking approaches.

Kristen Davis is a User Experience Specialist at UserWorks Inc, and Dick Horst is President and Principal User Experience Specialist at UserWorks Inc. 

5. Dan Brown - Designing Together: Cultivating Collaboration in Creative Environments (1:15 - 2 p.m.)

Most organizations assume that people know how to work together. They assume that such skills are either innate or taught during childhood. But most designers didn't get Collaboration 101 in design school. No, most designers were taught how to work with other people by being thrown into the deep end. And now, we all have some bad habits to unlearn. In this excerpt from the workshop, Dan will cover the Myths and Realties of Collaboration.

Dan Brown is principal and co-founder of EightShapes, a user experience design firm based in Washington, DC. He authored the book Communicating Design (2011) and Designing Together (Summer 2013.)

6.  Katherine Campbell - Afternoon at the Museum: UX in Nontraditional Settings (2-2:45 p.m.)

Learn about UX from example taken from the Smithsonian's  Lemelson Center's Spark! Lab at the National Museum of American History. Katherine will discuss creating adaptable content, informal usability testing in  a curated space, responding to real-time data from staff and visitors and much more.

Katherine Campbell has worked in education and outreach for the Smithsonian Institution and now works as an independent consultant.

 7. Ignite - This is why my UX research method rocks! (3-4 p.m.)

There are a variety of methods available to collect user experience data. Each of the methods have their advantages and disadvantages. Some researchers are proponents of a single test method while others prefer a more balanced diet of the difference approaches available. In the end, it is best to let the research question and available resources dictate the research approach.

In this fun and informative Ignite session, our fabulous roster of presenters will make a case for why their selected approach is the “best.”


  • Jon Strohl (Fors Marsh Group)
  • Heather Gay ( Media Barn)
  • Cory Lebson (Lebsontech)
  • Jennifer Romano Bergstrom (Fors Marsh Group)
  • David Hawkins (Fors Marsh Group)

Full bios:

8. Dave Rinaldo - UX Yourself: A Business Guy's Perspective (4-4:30 p.m.)

 An insightful look at how your profession has changed and what you can do to take advantage of it. Communicating your UX skills to UX folks is relatively easy, what about to an HR Manager, Recruiter or nonUX practitioner? You may have to sell yourself to many different types of people, sometimes, just to get your foot in the door. And once you get hired, will the UX reality match up to what you learned in school or practiced elsewhere? This discussion will provide you insight on what happens on the other side of the UX curtain from a business and operational perspective and how best to prepare yourself.

Dave Rinaldo is Chief Operating Officer at Rock Creek Strategic Marketing.

9. Social event (5-8 p.m.)

Meet and greet with your fellow attendees at 201 Bar: 201 Massachusetts Ave NE. We have the back room reserved, and we will be wining (beer and wine) and dining (more snacks) until 8. Hope to see you there.

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