User Experience Professionals Association of DC

The Washington DC Chapter of the
User Experience Professionals Association  


The 2013 User Experience Intensive.

  • Wednesday, February 27, 2013
  • 9:00 AM - 5:30 PM
  • Goethe Institut, 812 7th St NW, Washington, DC 20001 (Gallery Place-Chinatown Metro)
  • 0


  • Please contact John Whalen VP, UXPA-DC at if you want to volunteer.

Registration is closed

The 2013 User Experience Intensive: A one-day workshop.

Date: Wednesday, February 27 9-5:30pm

Where: Goethe Institut, 812 7th St NW, Washington, DC 20001 (Gallery Place-Chinatown Metro)

What you'll learn:

  • Proven design techniques to improve usability and user experience (UX Fundamentals)
  • How to rapidly design products/sites with great user experiences (UX Strategy, LeanUX)
  • How to make content findable (UX and SEO)
  • How to test and rapidly improve designs (Usability Testing)

Who should attend:

  • Early-career UX Professionals  
  • Those transitioning into a role that involves more user experience work or management
  • Developers, graphic designers, technical writers, product/project managers who want to learn more about user experience
  • Start-up founders and managers who want to make sure they are developing products with great user experiences
  • Anyone looking for practical advice and tips to improve their UX skills and practice


One-Day Workshop (Sessions 1-4):

  • Members: $80
  • Non-Members: $110 (Note: UXPA DC Annual Membership: $20 -
  • Students $50
  • Student Volunteers: Free
  • Sponsorship Opportunities Available
For sponsorship, volunteering or more information contact:
John Whalen VP, UXPA DC (

Detailed Description:

Session 1. UX Fundamentals - Jen Romano Bergstrom

Learn proven usability principles and design patterns that consistently produce the best user experiences.  Get practical advice about how to present information, and learn what changes to your designs could have the most impact.

Jennifer Romano Bergstrom leads the user experience research efforts at Fors Marsh Group and designs protocols for qualitative and quantitative research efforts. She frequently collects physiological data, such as eye tracking, pupil dilation, and electrodermal activity, when conducting UX studies and is co-editor of Eye Tracking in User Experience Design (forthcoming, fall 2013). Many of her studies aim to improve user experience testing methods. She designs and tests surveys, teaches usability courses, presents at conferences, and publishes in peer-reviewed journals. Jennifer holds a Ph.D. in Applied/Experimental Psychology from The Catholic University of America and is the President of UXPA DC.

Session 2: UX Strategy and LeanUX - John Whalen

How do cutting-edge startups and multinationals rapidly design products and apps that meet user needs and business objectives?  Find out in this brief tour of the LeanUX methodology.  Learn how to create a winning strategy and design concept through strategy workshops and design studios.  You will learn how UX is at the heart of hot concepts such as LeanUX, Design Thinking and Agile Development.

John Whalen leads Brilliant Experience – a consultancy using LeanUX, Agile and Design Thinking methodologies to provide UX insights, strategy and ideation to create brilliant experiences for startups and Fortune 500 clients.  He specializes in understanding the audience perspective and finding the ideal balance between user experience, business needs and technological possibility. John has experience (and great stories to tell from) working with clients in the financial, healthcare, ecommerce and government verticals. He is studying the how mobile devices are changing our everyday behaviors.  John holds a Ph.D. in Cognitive Science from Johns Hopkins University and is the VP of UXPA DC.

Session 3: UX and Search Engine Optimization (SEO) - Andrew Stevens

It is great to put content on a site or features on an app, but what if nobody can find them?  Learn how thinking from your users' perspectives can make your products dramatically more useful by making sure content can be found.  Learn the core principles of search engine optimization (SEO) and how SEO and user-centered design can create great experiences.

Andrew Stevens is the Web Services Librarian at George Mason University. He has a B.A in creative writing from Ohio  University, as well as a Master's in Information Science and a Sp.L.I.S from Indiana University. Over the years, he has worked in and gained experience in multiple aspects of Web/New Media  production, having worked as a usability specialist, a project manager, a designer, and a programmer.  Andrew has participated in a number of professional organizations, including ASIS&T, ACM/SIGCHI, The Web Standards Project, and UXPA.

Session 4: Hands-On Usability Testing - Jon Rubin

Learn how rapid, low-cost testing can provide major design improvements.   Get practical, hands-on training on how to design, conduct and analyze usability tests to give you insights into how to continually improve your products.   We'll test designs and get feedback right in this session!

Jonathan Rubin believes that a little usability can make government work a lot better. He is program manager for the First Fridays Usability Program at the U.S. General Services Administration. He leads a team of experienced and budding user experience professionals in improving Federal services, including desktop sites, mobile sites and apps, prototypes and APIs. He has helped dozens of government agencies improve their user experience, including the U.S. Army, IRS, U.S. Census and NASA.   Jonathan specializes in desktop and mobile usability testing, group facilitation, customer interviews and creating agile usability testing teams. He loves presenting about user experience and training people to conduct their own usability testing. He is the Secretary of the DC chapter of the User Experience Professionals Association (UXPA DC) and is certified as a "Usability Analyst" ( CUA ) through Human Factors International. He has a master's in journalism from Northwestern's Medill School of Journalism and a B.A. in English from the University of Rhode Island.


9-11: UX Fundamentals
11-11:30: Sponsor message
11:30-12:30: Lunch break
12:30-2:30: UX Strategy and LeanUX
2:30 - 4:00: UX and SEO
4:00-5:30: Usability Testing
5:30-6:30 Networking

Our Sponsor

Rock CreekPassion and drive define Rock Creek Strategic Marketing, a branding and communications group dedicated to inspiring action and developing platforms that create powerful change. Our work has turned start-ups into success stories and propelled powerful initiatives for government agencies. Our services include interactive design and development, marketing and outreach campaigns, content strategy and editorial support, and new media strategies. Learn more at 

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