User Experience Professionals Association of DC

The Washington DC Chapter of the
User Experience Professionals Association  


Designing "Fresh" Websites That Motivate Users

  • Monday, January 28, 2013
  • 6:00 PM - 9:00 PM
  • RFD Washington 810 7th Street Northwest Washington, DC 20001
  • 14


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Designing "Fresh" Websites That Motivate Users

Mona Patel

CEO, Motivate Design

Some of today’s web sites are “so five minutes ago.” Cookies, suggestions for cross-sell, image enhancers and “like” buttons--these were all revolutionary, in their time. We have gotten so accustomed to these features that they are kind of… boring. The clock is ticking, times are a-changing, and companies want to keep their sites fresh, but how can you do that without sacrificing usability?

This fun, fast-paced talk will recap the design interactions that have become the standard, and inspire you with new trends on user experience and interaction design strategy. Users no longer want to be marketed and sold to. So what do they want? Join Mona Patel in this conversation on what’s current, expected, and unexpected in today’s interactions on the web 


6:00 - 6:30: Networking & Light Snacks
6:30 - 7:30: Presentation by Mona Patel
7:30 - 9:00: Q/A followed by Post Event Drinks at RFD


810 7th St., NW, Washington, DC 20001
(Gallery Place/China Town Metro stop)
 Directions to RFD

About the Speaker:

A natural mentor, Mona has created user experience strategies and in-house usability programs for hundreds of clients through training and consulting. She has innovated new methodologies for evaluating decision making, emotion and persuasion. With over 10 years experience, Mona has developed an unmatched ability to influence organizations to appreciate and use UX as a competitive differentiator. She is a skilled practitioner in user experience research and design, usability testing, expert reviews and interaction design. Her core expertise lies in public-facing websites applications, intranets, enterprise portals, medical devices, voice systems and consumer products. Mona teaches at Parsons The New School for Design, educating tomorrow’s designers about the value of good research in cutting edge design. She is also an active committee leader for various conferences such as World Usability Day and Design for Conversion. 

Prior to starting Motivate Design, Mona worked as a Vice President at Human Factors International (HFI). There, she consulted and taught for over 100 clients and collaborated with a talented team of UX professionals. Prior to her work at HFI, she was a Research Scientist at American Institutes for Research. Mona holds an MS in Marketing Communications from Boston University and a BS in Engineering Psychology from Tufts University.

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