User Experience Professionals Association of DC

The Washington DC Chapter of the
User Experience Professionals Association  

 

Well-Written Web Content Workshop: Even When It’s Not Your Job, It’s Your Responsibility (Leslie O'Flahavan)

  • Friday, January 27, 2012
  • 9:00 AM - 1:00 PM
  • Silver Spring Civic Building, One Veterans Place, Silver Spring, MD
  • 6

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The recent plain language law has made government agencies (and corporations) more aware that good web writing is essential to good user experience. This hands-on workshop will give you practice in writing web content in plain language. You’ll learn to write:

  • task-oriented, actionable web content
  • a bite, a snack, and a meal
  • content that’s understandable to users, whether they’re novices or experts
  • streamlined, concise, non-fluffy web content
  • embedded hyperlinks that don’t confuse or distract

You’ll also learn new strategies for convincing your colleagues and clients that good web content is important:

  • How to use before-and-after examples to illustrate web writing principles
  • When to refuse to publish web content that’s just not well written
  • How to use the wealth of new plain language resources

Win a free UX book. A lucky event attendee will win a free book published by Rosenfeld Media. NEW: In addition, two lucky event attendees will win a copy of Letting Go of the Words by UPA-DC member and author Ginny Redish.

Location:

Silver Spring Civic Center
One Veterans Place, Silver Spring, MD

Directions to Silver Spring Civic Center
(Nearest Metro Stop: Silver Spring)

Schedule:

9:00 - 12:00pm -- Workshop

12:00 - 1:00pm --  Networking Lunch (Provided by UPA DC)


About the Speaker:

Leslie O'Flahavan is a get-to-the point writer and an experienced, versatile writing instructor.  As E-WRITE owner since 1996, Leslie has been writing content and teaching customized writing courses for Fortune 500 companies, government agencies, and non-profit organizations.

Leslie can help the most stubborn, inexperienced, or word-phobic employees at your organization improve their writing skills, so they can do their jobs better. She’s got soup-to-nuts experience with online communication; she’s developed content strategy, written online style guides, trained employees, benchmarked content and e-mail quality, written content, and more.

Leslie is a frequent and sought-after conference presenter, plain language advocate, a faculty member at Web Manager University, and the co-author of Clear, Correct, Concise E-Mail: A Writing Workbook for Customer Service Agents. Follow Leslie on Twitter @LeslieO or read her Writing Matters blog.

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