User Experience Professionals Association of DC

The Washington DC Chapter of the
User Experience Professionals Association  


It’s a story-rich world – Storytelling for UX

  • Thursday, April 14, 2011
  • 6:30 PM - 8:00 PM
  • Carriage House Conference Center - 1781 Church St. NW, Washington D.C. (Dupont Circle)
  • 10


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It’s a story-rich world – Storytelling for UX (Whitney Quesenbery)

** Get a Discount Code for 30% off Whitney Quesenbery & Kevin Brooks' book Storytelling for User Experience when you register for this event! **

**We will also have a raffle and give away two free copies of her book after the talk.**

Directions to Carriage House Conference Center 


6:30 – 7:00 -  Meet & Greet (Snacks and drinks provided)
7:00 – 8:00 - Presentation, followed by Q&A

Key takeaways from this talk:

  • Understand how and when you can use stories in UX.
  • Learn why stories are so persuasive.
  • Explore how much practical and cultural information can be communicated in a short narrative.
  • Learn how the audience shapes stories and how to shape stories for particular audiences.
  • Get ideas for how to get started telling your own stories.

Full Description:

Stories are an effective way to collect, analyze and share qualitative information from user research, spark design imagination and help us create usable products. You’ve probably been telling stories all along – but haven’t thought about how to use them effectively as part of our UX practice.

Some of the roles for stories are obvious: to make user research engaging and useful during the design process. But stories are also persuasive and can be a secret communications weapon to get your team (and management) engaged in a new idea, design concept or approach to your work. And you might find participants diving into usability evaluationtasks more eagerly when they are presented as a story they have to finish, instead of a neutrally stated task.

We’ll also look at how and why stories work. Through a brief exercise, you’ll discover how storytelling starts with listening, or the way stories they can efficiently communicate a lot of detail in just a few words.

This isn’t just theory: Whitney will share her own case studies, and would like to hear some attendees.

About our Speaker

WhitneyWhitney Quesenbery is a user researcher, user experience practitioner, and usability expert with a passion for clear communication. She works with organizations from the National Cancer Institute to IEEE, Sage and The Open University. She has been president of the UPA and served on two national advisory committees for usability and accessibility. She enjoys meeting people around the world and using those insights to design products where people matter.

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