User Experience Professionals Association of DC

The Washington DC Chapter of the
User Experience Professionals Association  


Adopting IA Heuristics and Iterative UX Reviews: A Case Study

  • Monday, April 18, 2016
  • 6:00 PM - 8:30 PM
  • Sapient Design Center 1515 N Courthouse Road 4th Floor Arlington, VA 22201
  • 0


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Join UXPA-DC on April 18th at Sapient's Design Center for Jeff Pass's  presentation on adopting IA heuristics!  

This presentation explores the adoption of a set of UX heuristics for and how they came to form the backbone for iterative IA/UX audits of the domain including any number of sites, micro-sites, sub-domains, tools, and applications.

It explores the selection of a UX heuristic set - we settled on a customized version of Abby Covert’s IA Heuristics for Interaction Designers (2011) - and the design and implementation of a repeatable IA/UX audit process.

Together, these form the backbone of of the continuous improvement strategy that has significantly improved domain usability as well as communication and cooperation with USPS stakeholders, business drivers, and the agency of record.

A similar version of this material was presented at UXCamp DC 2016 and a shorter version will be presented on the closing day of IA Summit 2016.


  • 6-7p Networking
  • 7-7:30p Presentation 
  • 7:30-8p Q & A
  • 8-8:30p Networking, additional Q & A

....oh, and did we mention there will be PIZZA?

Registration Required!

***We would also like to thank Sapient for hosting and providing food and drinks for the event!***

About Jeff Pass:

Jeffrey Ryan Pass is an ape-descended life-form with more than 18 years of experience as an information architect and user experience professional with the majority of his projects focused on designing highly-usable Websites and other digital experiences for the Federal Government (supporting more than 20 agencies and organizations).

The past few years Jeff has been focused on developing strategic approaches to improving usability and implementing continuous improvement life cycles for major clients and their digital domains (including and He is currently the UX Lead on the team.

Jeff is actively involved in the broader user experience community. He is co-lead of the UX Community of Practice at Aquilent (his employer) and has been of the local organizers of World IA Day DC since 2014. He will also be presenting a condensed version of this presentation at IA Summit 2016 in Atlanta, GA this May.

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