User experience is the intersection of all the disciplines that work together to create something - a product, a tool, a publication - that is easy, and dare we say, delightful to use. Without content, all the rest is either a pipe dream or a pretty interface. Content strategy is a plan to delivery content where, and when it is needed and how to make it usable. But many of us still struggle to fit that into our established process for user-centered design.
This panel of user experience and content strategy professionals will share how they incorporate content strategy into their company’s processes. With a mixture of in-house strategists and consultants, you’re sure to find something that will give you new insight and tips for making content strategy part of your design process.
Krystee Dryer, Director of Technology, Balance Interactive
Lisa Goldberg, Manager, Information Architect, Sapient
Michaela Hackner, Senior Manager, UX Content Strategy, Capital One
David Hobbs, Website Transformation Consultant, David Hobb Consulting
Lindy Roux, VP of Digital Experience, Celerity
Samara Strauss, User Experience Designer, Viget Labs
1515 N Courthouse Rd #400
Arlington, VA 22201
6:30 - 7:00 PM - Networking & pizza
7:00 - 8:00 PM - Panel