User Experience Professionals Association of DC

The Washington DC Chapter of the
User Experience Professionals Association  


Persuasive Design: Putting it to use (John Whalen)

  • Thursday, September 16, 2010
  • 6:30 PM - 8:29 PM
  • Carriage House Conference Center - 1781 Church St. NW, Washington D.C.


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Persuasive Design: Putting it to use

UPDATE: Luke Wroblewski was previously scheduled.  Please see our updated event below.


6:30 - 7:30 - Happy Hour & Social (Appetizers, Wine, Beer, Soda)
7:30 - 8:30 - Talk / Q & A

Humans are far from perfectly logical. There have been a slew of new books out there linking what Psychologists have known for years about our everyday behavior and associated deviations from logic. However, we're only just beginning to use some of these principles effectively online.  Find out what the principles are, see pragmatic examples of what we're talking about and how you might be able to put them to work for you.  Bring in your site or web address and we can discuss it in context.

Event sponsored by Loop11

Loop11 is giving away one free Loop11 usability test valued at $350, to each attendee of the event. Learn more about  Loop11 below!

Speaker Information
John Whalen has a PhD in Cognitive Science and more than 10 years of User-Centered Design experience. John's specialty is improving the user experience using in-depth user study and expert knowledge of human vision, visual attention, memory and language. John has experience working with Fortune 500 clients in the financial, healthcare, eCommerce as well as government verticals.  John's latest research interests are the extent to which persuasive design will impact behavior, the impact of location aware mobile devices.

Sponsorship Information

This event is sponsored by Loop11: Loop11 is an online and DIY usability testing tool. It allows usability professionals to conduct remote, unmoderated usability testing on any website! 

A quick overview of Loop11 benefits:

  • Conduct user testing faster, more cost effective and more frequently than ever before
  • No coding, no downloads, no need for training & no subscriptions
  • Real-time results: Track task completion rates, number of clicks, time on task, satisfaction…and more
  • Test your competitors. Conduct testing on any interface that can be displayed in html. 

For more info, or to sign-up for free go here:

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